We started in the class ENTREP 225, Principles of Entrepreneurship. Our first entrepreneurial venture: Christmas in October.
December 2016 - Prototype #1.
The first iteration of our product, made with blood, sweat, and tears. We found some chipboard and Jacob laser engraved a logo onto the cover and made a sleeve to display our mission. Bennett hand-counted sets of 100 sheets of printer paper to be bound into notebooks.
December 2016 - Prototype #2.
Our first "real" prototype came from a manufacturer in China. It was great to receive a sample of something we designed! The product was pretty close to what we wanted but the lead time, language barrier, and overseas shipping didn't align with our vision or mission so we continued to search for US-based manufacturing.
Here's the prototype when it traveled to Kenya with Jacob!
January 2017 - Garage residency.
When we got back from winter break, we gained access to residency in The Garage, Northwestern's incubator for innovation and entrepreneurship. This is when we really got to work.
Our first project in The Garage: developing a Kickstarter campaign to launch our product! We hacked it all together ourselves; here's Ellen recording the audio for our video.
February 2017 - Prototype #3.
We finally got what we wanted, a US-based manufacturer who could produce a notebook with the specs we wanted: sustainable materials, perforations, spiral binding, and of course no lines.
March 2017 - Kickstarter success!
We launched our Kickstarter with a goal of $6,000. After a month of spreading the word and campaigning for backers, we ended our campaign with $6,404 in support! Next step, fulfill the orders from our 95 backers.